CaratLane has firmly positioned itself as the Titan Digital Growth Engine, emerging as one of the most powerful contributors to Titan Company Limited’s performance in the second quarter of FY26. At a time when India’s jewellery market is grappling with high gold prices and cautious consumer sentiment, Titan’s digital-first brand has delivered standout growth by effectively blending online reach with offline presence.
According to Titan’s Q2 FY26 earnings disclosures, CaratLane posted nearly 32% year-on-year growth in domestic revenue, taking quarterly sales to ₹1,072 crore. In contrast, the broader jewellery portfolio grew primarily due to higher ticket sizes rather than an expansion in buyer base. Consequently, CaratLane’s performance stood out, as management linked the growth to strong omni-channel traction across digital platforms and physical stores.
Moreover, Titan highlighted that CaratLane’s growth was not limited to a single category. Instead, solitaires led demand, while the studded jewellery portfolio also recorded healthy momentum. In addition, targeted promotions and innovative bundling-such as pairing jewellery purchases with gold coins-helped improve conversion rates and drive higher average spending. As a result, CaratLane continued to scale even as traditional retail formats faced footfall pressures.
Equally important, the brand’s scale translated into better profitability. During the quarter, CaratLane’s operating EBIT rose to ₹109 crore, with margins expanding to around 10.1%. This improvement reflected operating leverage as well as disciplined cost management. Furthermore, Titan added a net 10 CaratLane stores during the quarter, reinforcing its strategy of supporting digital discovery with physical experience centres.
Meanwhile, Titan’s legacy jewellery brands-Tanishq, Mia, and Zoya-faced slower buyer growth. Management acknowledged that elevated gold prices and broader macroeconomic pressures weighed on discretionary spending, particularly among middle-income consumers. Nevertheless, festive demand and strong gold exchange campaigns helped sustain revenue growth. However, this growth largely came from increased ticket sizes rather than higher footfalls.
Against this backdrop, CaratLane’s performance signals a clear shift in consumer behaviour. Younger consumers increasingly prefer digitally influenced buying journeys. They look for convenience, transparency, and contemporary design. As a result, CaratLane’s omni-channel model has gained traction. Customers often research online and complete purchases either digitally or in-store. This approach has helped Titan connect more effectively with Gen Z and millennial buyers.
Meanwhile, Titan’s management has cautioned that buyer growth challenges may persist in the near term. Macroeconomic uncertainty and sustained high gold prices continue to weigh on demand. Even so, CaratLane’s consistent momentum offers Titan a critical growth lever. The brand drives engagement through digital platforms and focused category innovation. In addition, targeted promotions help sustain conversions. Together, these factors help offset pressures faced by traditional jewellery retail.
In conclusion, as Titan balances premiumisation, exchange-led growth, and global ambitions, CaratLane continues to reinforce its role as the Titan Digital Growth Engine. The brand’s performance shows the strength of a well-executed omni-channel strategy. It also highlights the power of digital engagement. Even in a challenging demand environment, this approach delivers resilient and sustainable growth.
