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From Digital Ads to Swarm Drones: Brightcom's Bold Diversification Strategy - StockMarketHerald.com
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From Digital Ads to Swarm Drones: Brightcom’s Bold Diversification Strategy

Shaina Ahuja by Shaina Ahuja
August 31, 2025
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From Digital Ads to Swarm Drones: Brightcom’s Bold Diversification Strategy
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A 25-Year Journey in Digital Advertising

Brightcom Group Limited, founded in 1998, has built a reputation as a global leader in digital advertising. Starting with USAGreetings and later Ybrant Digital, the company created a strong foundation in online marketing. Over the years, it expanded worldwide through acquisitions and now works with Fortune 500 clients like Amazon, Visa, Samsung, Coca-Cola, and Microsoft.

Brightcom’s AdTech Strength

AdTech remains Brightcom’s core business. The company offers a complete advertising technology stack, including SSP, DSP, DMP, and programmatic RTB. With more than five billion impressions delivered daily, it partners with agencies like Ogilvy, Havas, and Mediacom, and platforms such as Google, Meta, YouTube, and TikTok.

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Strong Financial Growth

The company continues to show solid performance. In Q1 FY26 (June 2025), Brightcom reported revenue of ₹1,456 crore, up 23% year-on-year. Profit after tax grew by 32.6% to ₹210.9 crore. With over 6.5 lakh shareholders, it is one of the most widely held digital firms in India.

Entering Defence AI

What makes Brightcom stand out today is its entry into Defence AI. The global Defence AI market, valued at $10 billion in 2023, is expected to grow to $25-30 billion by 2030. Brightcom plans to focus on swarm drones, battlefield intelligence, and aerial cybersecurity – sectors that are growing quickly worldwide.

Aligned with India’s Atmanirbhar Bharat Push

Brightcom’s move into Defence AI is also aligned with India’s Atmanirbhar Bharat vision. The country’s defence budget in 2025 crossed $75 billion, placing it among the top three globally. With its expertise in AI-driven decision-making, Brightcom sees a strong opportunity to contribute to national defence technology.

Leadership Driving Diversification

The company’s leadership team adds strength to this bold strategy. Founder and CMD Suresh Reddy has guided Brightcom through multiple global crises and business transformations. He is joined by leaders like Brad Cohen (CSO), Raghunath Allamsetty (ED), and Kallol Sen (Head of International Divisions), each bringing expertise in governance, global strategy, and emerging technologies.

A Global Footprint with Future Ambitions

Today, Brightcom has offices in over 25 countries and operations across the US, LATAM, Europe, Israel, and APAC. Its dual strategy – AdTech scale and Defence AI innovation – shows how the company is preparing for long-term growth. As the management highlights, Brightcom’s foundation is strong, momentum is real, and the future is bigger than just advertising.

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Shaina Ahuja

Shaina Ahuja

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