Cyber Media Research & Services Limited (CMRSL) held a live investor demo of its new marketing technology platform, CMGalaxy, on September 26, 2025. The session focused on the product’s technology, real-world use cases, and how it fits into the company’s roadmap.
CMGalaxy is designed to bring all key marketing data into one place. Advertisers often spend across many platforms, and switching between dashboards slows decision-making. CMGalaxy aims to centralize reporting so teams can see spends, clicks, and conversions quickly and act faster.
The platform addresses the full funnel. It covers top-funnel performance and moves down to engagement and sales by connecting with common CRMs and e-commerce stacks. The goal is to show what actually drives outcomes, not just surface-level metrics.
AI is embedded through “Lex,” which works like an assistant for marketers. Teams can ask questions, get recommendations, and understand the expected impact before making changes. CMGalaxy also includes a library of AI bots for tasks like generating brand guidelines that can be refined by humans.
Ease of use is a core theme. CMGalaxy is intended for both senior leaders and day-to-day marketers, offering quick snapshots as well as deeper dives into reports, creatives, and AI tools. The idea is to cut the dependency on heavy manual reporting and presentations.
Privacy and compliance are built into the product. Data handling is aligned to major privacy frameworks, and consent is managed through CMGalaxy’s tracking approach. For mobile-app marketers, app data can be brought in via partner integrations when required.
From a technology standpoint, the product uses a modern front end and a scalable backend to handle growing datasets. This architecture is meant to support brands as their campaigns, channels, and data volumes expand.
On pricing and packaging, CMRSL positions CMGalaxy as competitive with similar global offerings. Notably, the company does not limit the number of user seats, encouraging wider adoption across marketing and related teams.
Commercial traction has begun, and go-to-market efforts are ramping up. The company is focusing on onboarding more clients, working with partner ecosystems, and expanding through events and targeted outreach.
CMRSL describes CMGalaxy as part of its broader martech focus within its research and analytics business. The objective is clear: unify data, apply AI through Lex, and help brands reduce marketing waste with reliable, full-funnel attribution.
