Dermawear, the flagship brand of CPS Shapers Limited, has crossed a major milestone by selling more than 1 crore units of shapewear and innerwear across India. With this achievement, the company has further cemented its position as a leader in the Indian shapewear market.
Founded in 2012, CPS Shapers Limited is India’s first R&D-driven shapewear and innerwear company. It designs products specially made for Indian body types, traditional attire, and the country’s climate. The company focuses on innovation, affordability, and comfort, making its products suitable for both men and women.
Today, Dermawear offers more than 3,000 SKUs and has a strong presence across 6,000+ retail outlets in India. It is also available on all major e-commerce platforms including Amazon, Flipkart, Nykaa, and Myntra. Recently, the brand even expanded into quick commerce with Swiggy Instamart.
CPS Shapers has built a strong reputation by solving key pain points faced by shapewear buyers. Many consumers often struggle with issues like poor fit, unsuitable fabrics, and lack of awareness about choosing the right product. Dermawear addresses these concerns with climate-appropriate fabrics, a wide range of sizes, and innovative R&D-led designs.
In FY25, the company reported revenue of ₹308 crore, supported by its omni-channel model of direct-to-consumer sales, offline retail, and white-label partnerships. The company’s in-house manufacturing and proprietary innovations, such as cotton-bonding technology and silicone infusion, give it an edge over competitors.
Looking ahead, CPS Shapers plans to expand into performance wear, shapewear-integrated fashion, and international markets. Export pilots are expected in the Middle East, Southeast Asia, and parts of Europe over the next three years.
Dermawear’s growth story reflects the rising demand for organized brands in India’s shapewear market, which is growing at 9% annually. With a strong foundation, experienced leadership, and customer-first approach, the company is aiming to capture a larger share of both Indian and global markets in the coming years.
