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IndiaMART Sees 18% Jump in Deferred Revenue, Driven by Strong Subscription Growth

Robust customer additions, AI-led innovations, and consistent digital adoption strengthen IndiaMART's leadership in the B2B marketplace

Shaina Ahuja by Shaina Ahuja
October 22, 2025
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IndiaMART Sees 18% Jump in Deferred Revenue, Driven by Strong Subscription Growth
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IndiaMART InterMESH Ltd, India’s largest online B2B marketplace, reported an 18% year-on-year increase in deferred revenue for Q2 FY26, driven by strong subscription renewals and new customer additions. The company’s deferred revenue reached ₹1,440 crore, reflecting the growing trust among small and medium businesses that rely on the platform to reach buyers across India.

Revenue for the quarter stood at ₹391 crore, up 12% year-on-year, while collections grew 14% to ₹440 crore. The company added around 2,800 new paying suppliers during the quarter, taking the total number of active paying customers to 212,000. This growth highlights IndiaMART’s ability to attract and retain small business owners through its subscription-based model and continuous platform enhancements.

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The company’s marketplace now connects over 42 million buyers with 8.6 million suppliers across more than 98,000 product categories. It has also listed over 124 million products, making it India’s most extensive B2B platform for product discovery and trade. This vast network continues to fuel long-term recurring revenue from suppliers who depend on IndiaMART’s premium subscription plans for visibility and lead generation.

IndiaMART has been integrating artificial intelligence and automation to improve buyer-seller interactions. Features like AI-based matchmaking, Smart Reply, and behavioral algorithms help businesses connect more effectively and respond faster to leads. The company is also strengthening its CRM and Lead Manager tools, helping suppliers track conversations and manage customers in real time.

In Q2 FY26, IndiaMART continued to invest in technology and customer support. Its team of over 5,000 sales and service professionals ensures a strong on-ground presence, helping small businesses across Tier-2 and Tier-3 cities adopt digital solutions. The company’s freemium model-where users can start free and later upgrade to paid plans-remains a key driver of its subscription momentum.

With stable margins, strong cash flow, and consistent subscription renewals, IndiaMART remains one of the most trusted digital platforms for India’s MSME sector. Its focus on technology-driven discovery, customer success, and scalable subscription offerings continues to support sustainable growth.

Founded in 1999, IndiaMART InterMESH Limited has become the country’s largest online marketplace for business products and services. It connects millions of suppliers with buyers through digital tools, helping Indian businesses grow faster in the new digital economy.

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Shaina Ahuja

Shaina Ahuja

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